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Absolutely everything stems from the purpose of your website selection hosting programming graphic design copywriting internet marketing autoresponder service and e commerce So it s very important to establish business first The most common purposes for a are A company brochure explain customers or potential suppliers shareholders more about Product news releases distribution pricelists product specifications photos Information downloadable brochures documents forms material Lead generation allow contact you directly via phone fax email SMS Sale complete transaction on eg Purchase book magazine subscription etc above list is ordered simple complex Generally if want buy will be including shopping cart