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What makes an on line business effective are the same ingredients that make any The only difference is in we don t see our customers We other people who work most of bring to But principles I did a research study while back find out common factors My design was meta analysis All means studied what had already subject related my interest causes businesses be approach considered powerful studies meaning results valid After pouring over all literature successful practices findings boiled down this Effective build into their organization culture change because leaders seem understand as William Bridges put it