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Niche marketing is an old and very successful strategy whereby a company focuses on selling to clearly defined segment of potential consumers The earns by supplying unique product or service this narrowly market which other companies have not met provided Are there buyers online According the Central Intelligence Agency s latest figures are over million internet users in United States alone these around active Computer Industry Almanac compiles statistics global records staggering for continues grow Do buy Statistics gathered show they do their numbers increasing For instance December sales rose from same month billion CMP Media provider information services